Exfoliates, Detoxifies, Rebalances

The first-ever charcoal-activated and AHA-infused cleanser to clarify, exfoliate and nourish the scalp with a unique built-in massaging applicator designed to brush away dirt and oils for a healthier scalp and hair.

Key Benefits

— Our proprietary blend of activated charcoal, lactic acids (AHA) and clarifying yet nourishing birch extract deep cleans, detoxifies and rebalances dry, itchy scalps for healthier-looking hair.

— The unique built-in massaging applicator helps invigorate the scalp while brushing away excess oils, dirt and debris and unclogging pores.

— Soothing and cooling properties leave the scalp feeling refreshed and stimulated.

The Science

A healthy scalp is the foundation for healthy hair. Dirt, buildup and excess oils from infrequent (or too frequent washings) can lead to clogged pores and a dry itchy scalp that hinders healthier-looking hair. We designed our revolutionary New Dawn Activated Charcoal Scalp Cleanser with a proprietary blend of activated charcoal, AHAs (alpha-hydroxy acids) and nourishing vitamins and oils to exfoliate, detoxify and rebalance the scalp. The unique built-in applicator helps to distribute and massage the product evenly across the entire scalp.

How to use it

— Remove the cap and twist the brush head to open.

— Gently squeeze to dispense product through applicator tips.

— Comb the applicator brush through wet hair in the shower using small strokes, applying enough formula at the roots to cover the scalp.

— Massage into the scalp with fingertips to evenly distribute. Follow with shampoo and conditioner.

— Use 1-to-2 times a week for best results.

Ingredients

Aqua (Deionized Water), Lauramine Oxide, Decyl Glucoside, Lauryl Glucoside, Sodium Lauroamphoacetate, Acrylates Polymer, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Activated Charcoal Powder, Menthyl Lactate, Propanediol, Argania Spinosa (Argan) Oil, Biotin, Dl-Panthenol, Niacinamide, Tocopheryl Acetate (Vitamin E), Retinyl Palmitate (Vitamin A), Lactic Acid, Betula Alba (Birch) Extract, Caffeine, Sodium Hydroxide, Phenoxyethanol, Ethylhexylglycerin.