The preeminent brand in boxing since 1910, Everlast is the world’s leading marketer and licensor of fitness equipment and activity tracker. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Benson Henderson and Canelo Alvarez, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions.


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